From the first idea to the final rollout.
I led creative direction, coordinated the campaign’s production, and managed its social media rollout. For the commercial, I also served as 1st Assistant Director.
The commercial
Directed by DB Mars · Creative Direction & 1st Assistant Director: Saf
Color, texture, identity.
Selected campaign portraits and garment details.
The rollout
Alongside the campaign’s creative direction and production coordination, I managed its social media campaign. The teaser introduces the film’s nighttime world.